Entain’s Acquisition Strategy Gains Momentum

By Matt Speakman,
Betting Expert at online-gambling.com

Matt Speakman Betting Expert at online-gambling.com

A die-hard fan of the Patriots, Matt Speakman is an expert on everything related to sports betting and DFS sites. Over the years, he has proven a valuable asset for our team at online-gambling.com. You can find Speakman's professional tips and tricks in any of his many articles on the website.

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Last updated: May 31, 2023

According to unnamed sources cited by Business Insider, Entain, a key participant in the sports betting sector, is purportedly negotiating a deal to purchase Angstrom Sports. This transaction follows Entain’s recent $160 million purchase of Israeli sports data provider 365scores. While the deal’s parameters are still being worked out, experts believe Entain will pay roughly $200 million for Angstrom Sports.

Because of the introduction of more regulated markets, the US sports betting sector has been quickly developing, and as a result, sports analytics businesses have become highly sought-after acquisition targets. Entain has stated its preference for regulated areas that provide the maximum value, and this purchase is likely to strengthen its position in the lucrative US market.

Strengthening Live Betting: Angstrom Sports Enhances Entain’s Offerings

The growing popularity of live betting, which includes placing bets on ongoing sporting events, has created a need for sports analytics firms. Angstrom Sports is a corporation located in the United Kingdom that primarily serves the sports industry in the United States. It was founded in 2018 and has already developed a foothold in many jurisdictions, including Tennessee, where the state’s Sports Wagering Advisory Council granted it permission to offer live odds data to sportsbooks in January of last year.

Entain’s capacity to serve the increasing live betting market is projected to improve as a result of the acquisition of Angstrom Sports. Angstrom was mentioned in a recent study by research firm Eilers and Krejcik Gaming as a business that can help operators with in-play and same-game parlay modelling. This capacity will surely enhance Entain’s products and solidify its position as a prominent participant in the US sports betting business.

Furthermore, this purchase might pave the way for Entain to create a more independent presence in the US sports betting industry. While BetMGM is now run as a joint venture with MGM Resorts International, Entain has stated its intention to remove financial assistance if the enterprise becomes successful. MGM is expected to propose another takeover later, perhaps providing Entain with the option to create its own footing in the US market.

Previously, it was speculated that Entain might sell its 50% investment in BetMGM to MGM and abandon the US market entirely. However, Entain’s acquisition of Angstrom Sports, with its concentration on the US sports market, implies that the company plans to stay active in the US and strengthen its position in the sector.

Entain Sets Sights on Independent Us Sports Betting Position

Entain has been aggressively extending its global portfolio through numerous transactions across the world, capitalizing on the $1 billion in investment it received in the fourth quarter of the previous year. The corporation has made strategic movements in nations such as Croatia, New Zealand, and Australia in order to increase its worldwide presence.

Nonetheless, despite its recent success, Entain has encountered several difficulties. Long-time executive Robert Hoskin will leave the firm later this year. Hoskin, who has served as Entain’s chief governance officer since 2020, has played a critical role in handling legal concerns. While the announcement and prospective purchase have had little influence on the company’s shares, it is worth noting that it temporarily fell to ￡1,452 (US$1,807.01) on Friday morning before swiftly recovering.

Finally, Entain’s pursuit of Angstrom Sports demonstrates its ambition to extend its presence in the US sports betting industry. Acquisitions of sports data firms like Angstrom are becoming more typical as the sector continues to flourish. Entain’s strategic decisions and concentration on regulated markets are consistent with the company’s goal of capitalizing on growth opportunities in the United States and extending its worldwide footprint.