West Virginia Lottery Launches New, Digital iPLAY Platform

By Jessica Whitehouse,
Editor at online-gambling.com

Jessica Whitehouse Editor at online-gambling.com

Jessica Whitehouse is a content expert and editor from Santa Monica, California. At online-gambling.com, she focuses on roulette, blackjack reviews, lottery, and casino payments. Whitehouse is also our leading go-to expert in online gambling in South Africa. In addition, she provides the photo materials for most articles on the site.

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Last updated: November 25, 2024

On Thursday, October 31, the West Virginia Lottery introduced iPLAY, a new digital platform allowing customers to purchase draw game tickets and play e-Instants using a mobile device. It’s also introducing a new loyalty program called PlayOn and a more user-friendly website. Customers can now manage their accounts, stay updated with news, and check numbers wherever they might be.

A New Era of Digital Gaming in the Mountain State

iPLAY is designed to provide a seamless and enjoyable gaming experience for players of all ages. Key features include:

• Easy access: Players can access iPLAY from the comfort of their homes or on the go, 24/7
• Secure transactions: The platform uses advanced security measures to protect player information and ensure safe and secure transactions.
• Convenient payments: Players can easily fund their iPLAY accounts using secure payment methods like Visa and Mastercard debit cards, PayPal, or bank account ACH.
• Real-time results: Instant win scratch-offs are revealed immediately, and draw game results are updated in real time.
• Mobile optimization: The platform is fully optimized for mobile devices, providing a smooth and intuitive user experience.

Expanding the Lottery’s Reach

The launch of iPLAY marks a significant milestone for the West Virginia Lottery. By embracing digital innovation, the Lottery aims to attract a new generation of players and expand its reach to a broader audience.

The iLottery platform is supported by a full suite of managed services from NeoPollard Interactive (NPi), its third-party vendor partner. These include a Player Support Center (1-833-376-0384) that will be available 24/7 to provide assistance with both iPLAY and PlayOn account inquiries and technical issues.

John Myers, Director of the West Virginia Lottery, said, “We are incredibly excited about this new chapter of playing lottery games in West Virginia. The iLottery program provides convenience for those who like to play online and allows players to participate completely from the comfort of their homes.”

The new iPLAY platform will still drive in-store purchases by allowing players to redeem in-store purchase codes for added bonuses, cash prizes, and second-chance drawings. The strategy is to provide a blended, “omnichannel approach” that supports both digital and physical lottery purchases.

How to Get Started

To start playing on iPLAY, players must be 18 or older and physically located in West Virginia. To create an account, players can visit the iPLAY website or download the mobile app. Once registered, exploring the various games and playing is easy.

Anyone registering with iPLAY will also be automatically enrolled in the PlayOn loyalty program. It allows players to accrue points for both in-person and online purchases by completing activities online. Members also gain exclusive access to second-chance promotions and a variety of exciting rewards.

The West Virginia Lottery was established in 1985 and has significantly contributed to the state’s economy. It offers a variety of games, including instant win scratch-offs, draw games, and online games. Proceeds from lottery sales are dedicated to supporting education and other important state initiatives such as college scholarships, infrastructure improvements, and healthcare programs. By offering a variety of exciting games through iPLAY, the Lottery aims to increase revenue and positively impact on the state’s economy.